During the Calgary Stampede, I took a morning away from the office to sit down with Jeff Arnett, who has the lucky job of being the Master Distiller for the iconic Jack Daniels brand. He’s a big, personable guy who is infinitely knowledgeable about what goes on at the Jack Daniels distillery.

During the Calgary Stampede, beer is usually the beverage of choice, followed by rye, Jack Daniels and a few other spirits. Most of the beverage industry events in Cowtown during Stampede reflect these preferences, but I don’t go to all that many Jack Daniels events and I firmly believe that Budweiser isn’t beer. So the Stampede is a time for me to relax a little, aside from a few smaller events or social functions that I either host or attend.