Promote Your Wines
Winners sell more wine. It may sound simple, but it's true.
Each year, the Wine Access Canadian Wine Awards continues to grow and is fast becoming one of the largest competitions of its kind. This is in part due to the increased recognition that successful wines receive as a result of their strong performance in competition.
Our judging method, along with our panels of recognized experts and experienced wine critics, means that results earned in the Wine Access Canadian Wine Awards are results you can be proud of.
Winning entries enjoy increased consumer recognition as a direct result of their success in the CWA, leveraging their winning status in marketing strategies following the awards.
Results in Wine Access Magazine and the Canadian Wine Annual
Detailed results and analysis of the CWA will appear in the December 2011/January 2012 issue of Wine Access.
In 2010, results were displayed in a 45-page feature in the December/January issue of Wine Access, with more than 20 categories of wine, their medals and prices listed.
The December/January is consistently one of our best-selling newsstand issues!
Results also appear in the Wine Access 2012 Canadian Wine Annual
The results of the CWA will appear in the 2012 Canadian Wine Annual, on newsstands in May 2012.
The Canadian Wine Annual is the definitive guide to Canada's wine country, seen by more than 40,000 consumers and wine tourists.
The Wine Access 2012 Canadian Wine Annual can be pre-ordered in early spring 2012 so that you can receive your copies right away.
Use Medal Winners in your Marketing Strategy
The CWA results receive wide publicity from our judges, as they report about the competition in their media, be it international, national or regional. Results are pre-released to the judging panel to allow them to publish in their respective media.
Make your results a key part of your marketing strategies
Wineries and/or agents are encouraged to promote their success in their own materials, such as shelf talkers or sell sheets along with logos, and are permitted to indicate the results are from the Wine Access CWA.
Winning wineries and agents will be notified in late September of their competition success in order to facilitate any marketing planning they intend to do referencing the CWA.
All winners in the varietal categories are sent promotional materials, including medals, wall mountable awards for gold medal wines, trophies for Red Wine, White Wine, Sweet Wine, Fruit Wine, and Winery of the Year, and bottle stickers for consumer marketing and recognition.
Check back here following the competition to order additional bottle stickers and access logos and other images for download.
Please contact Kathy Randle, Director of Marketing, for any questions regarding marketing your competition results.