The 2010 International Value Wine Awards open January 22, 2010.

We want to thank all of the entrants and judges of the 2009 IVWA for another successful competition. Now in our 5th year, the competiton produces results you can be proud of.

Winners Sell More Wine

It may sound simple, but it's true.

Each year, the Wine Access International Value Wine Awards continues to grow and is fast becoming one of the largest competitions of its kind. This is in part due to the increased recognition that successful wines receive as a result of their strong performance in competition. Value for consumers continues to be a focal point and consumers respond to award winning wines in this category.

Our judging method, along with our panels of recognized experts and experienced wine critics, means that results earned in the Wine Access International Value Wine Awards are results you can be proud of.

Winning entries enjoy increased consumer recognition as a direct result of their success in the IVWA, leveraging their winning status in marketing strategies following the awards.

Join Wine Access in making the most of your winning wines.

1. See your winning wines in Wine Access Magazine
   Detailed results and analysis of the IVWA will appear in the October/November 2010 issue of Wine Access.

   In 2009, results were displayed in a 34-page feature in the October/November issue of Wine Access, with more than 20 categories of wine, their scores and prices listed.
   The October/November issue is our best-selling newsstand issue each year.

2. Category champions appear in up! Magazine

   Highlights of the IVWA will appear in a "Highlights" feature in up! magazine, WestJet's in-flight magazine which reaches over one million travelers each month.

   Check out the magazine coverage of results from past competitions.
   

3. Let our esteemed judging panel spread the word for you
   IVWA results receive wide publicity as the judges report about the compeition in their media, be it international, national  or regional. Results are pre-released to the judging panel to allow them to publish in their respective media.

4. Make your results a key part of your marketing strategies

   Wineries and/or Agents are encouraged to promote their success in their own materials, such as shelf talkers or sell sheets along with logos, and are permitted to indicate the results are from the Wine Access IVWA.

Winning wineries and agents will be notified in July of their competition success in order to facilitate any marketing planning they intend to do referencing the IVWA. These results are not embargoed in any way allowing you to begin marketing these results immediately! All winners in the varietal categories are sent promotional materials, including logos and bottle stickers for consumer marketing and recognition. Digital logos and images will be made available to wineries and agents, as well.

In 2009, we partnered with Rocky Mountian Wine and Food Festivals http://www.rockymountainwine.com/ which meant that the featured wine competition at the largest shows in Alberta were the IVWA. Winning wines being poured at the show received extra materials such as bottle medals and increased recognition from consumers.

Winners Sell More Wine

Check back here following the competition to order additional bottle stickers and access logos and other images for download.

Please contact Tom Firth, Events Managerfor any questions regarding marketing your competition results.